FREE TOOL · READY TO PASTE
Structured data generator
Fill the fields, get valid JSON-LD to paste into your page. LocalBusiness, Organization or FAQPage.
Structured data generator
JSON-LD
Paste the block into your page's , then validate it with Google's Rich Results Test.
What structured data actually does
It does not push a page up the rankings. It tells the engine which entity you are talking about, which unlocks rich displays — review stars, expandable questions, a business panel — and improves click-through at equal position.
It also weighs more and more for generative engines: correct markup helps an AI know that “Rivière-Blanche Bakery” is a shop in Gatineau and not a street name. It is the base layer of entity authority.
Wrong markup is worse than none
Declaring a type that does not match the page content, or information the visitor sees nowhere, exposes you to a manual action from Google. The rule is simple: what you mark up must be visible on the page.
Always validate after publishing. JSON-LD generated correctly then broken by a plugin, a CDN or a quote-escaping bug is common — and nobody notices, since nothing looks different to visitors.
Common questions
Where do I paste the generated code?
In the of the relevant page, or just before the closing . Both work. One block per type per page is enough.
LocalBusiness or Organization?
LocalBusiness for a shop or service with an address and a service area. Organization for a company with no premises open to the public. When in doubt, LocalBusiness is richer and fits most small businesses.
Should every page be marked up?
No. Organization or LocalBusiness goes on the homepage or contact page, once. FAQPage goes on the page that actually contains the questions, and only that one.
Is my data sent anywhere?
No. The JSON-LD is built in your browser, with no network request.
Markup is the easy part. Getting it read is another matter.
Perfect JSON-LD on a client-rendered page stays invisible to half the crawlers. Rendering, indexability and markup are one single job — that is what the SEO Foundation covers.